As digital signage continues to be reshaped, new technologies appear to be coming their way, which will enable businesses in the USA to do more in communication with customers. No matter whether it is retail, hospitality, or real estate, keeping your head above the trend is essential to compete in that competitive stage. Here’s top 5 digital signage trends to watch in 2024:
1. AI-Powered Content Personalization
Artificial Intelligence (AI) is changing the game in digital signage, making it possible to hand over highly personalized information to businesses based on real-time data available. Through the end of 2024, expect more companies to begin using AI-driven systems that analyze the demographics, behavior, and preferences of customers in order to serve tailored ads.
Helps Your Business
It will result in better user experience and higher engagement and ultimately conversions. Whether you run a retail store in New York or a restaurant in San Francisco, the AI-powered digital signage can reach the right audience at the right time.
2. Interactive and Touchscreen Displays
Interactive displays and touchscreens are no longer a nice-to-have feature but rather become the norm in providing an engaging experience. This includes interactive maps at shopping malls to touch-based ordering systems at fast food chains, etc. How It Can Help Your Business: Customers will be directly engaged with the technology by allowing them to control it, which will promote a long interaction time with your business. Companies around the United States employ these systems to ensure seamless customer interactions that raise satisfaction and sales.
3. Holographic displays, 3D
In 2024, applications of holographic and three-dimensional displays will continue to increase in producing fun, interactive environments. Enthralling and impossible to avoid eye candy, holographic and three-dimensional displays can’t be ignored, particularly if they are installed in places where people tend to congregate such as an airport or public square.
How it will advance your business:
The wow factor of 3D and holographic displays not only captures the eyeballs but also makes memorable brand experiences. For businesses hoping to make an impact, this technology offers a next-level method for businesses to stand out against their competitors.
4. Internet of Things (IoT) Integration
IoT will revolutionize digital signage by making it possible to update information in real time and increasing connectivity in 2024. This is because most businesses will utilize IoT integrated digital signage showing live, minute-by-minute relevant information such as live traffic updates, weather, and stock prices.
How will this benefit your business?
You will be able to make your content highly dynamic, very relevant, and much more interactive using IoT integration. The combination of real-time inventory updates integrated into your store, live event information, or even anything possible in other areas will keep the customer engaged and also useful.
5. Energy-Efficient and Sustainable Signage
With growing emphasis on sustainability, most businesses now rely on energy-saving digital signage. Low-energy LED displays and solar-powered setups are trendy because cities push for greener initiatives.
Why It Benefits Your Business
Going green is beneficial not only to the environment but also saves costs for your business operations. Since more and more consumers consider companies that go along the way of sustainable practices, it only makes sense for a company to invest in energy-saving digital signage for the future.
Final Thoughts
Instead of just sending out information, today’s digital signage should be more interactive and engaging, making it a more relevant experience. These are the top 5 trends in 2024 that businesses in the USA need to engage in to stay ahead and evolve customer connections.
Ready to future-proof your advertising?
Call SkyMedia today to see how this cloud-based digital signage solution can help your business get ahead in 2024 and beyond.